What’s the real reason behind it

LG — as the Korean company officially announced on Monday(April 5th) that it will be shutting down its mobile phone business.

You either die a hero or live long enough to see yourself become the villain.

Yes, that’s true, in this case, LG dies a hero. It’s officially announced that LG won’t be making any other smartphones, though this is not a surprise for the public. It’s big news! The big company has been seeing losses for the last 12 years in the mobile industry. LG had made many influential phones right from the beginning. LG made its most famous smartphone its LG G3 in the year 2014, it sold 10 million units. The second most famous smartphone is LG G2, it sold up to 3 million units. After that LG never had those sales again, they never found any single smartphone come out after that, that competed on a massive scale in any price bracket, they didn’t hit on a budget phone or a flagship phone. My thoughts are they did a very good job at making phones but they failed to sell them. The main drawback comes from their naming, which is not just simple, memorable, understandable names. Not all the other manufacturers are not good at naming but they are good at the marketing game. Apart from smartphones, LG is not on the same line as their other appliances. But the crazy thing is that the actual characters of the LG phones are really interesting and super low key influential. Over the past years, LG is a company that tried new things and innovated new tech to the smartphone industry.

Here are some of the LG phones on which people are still hooked on till today.

LG made PRADA the first capacitive touch screen phone in the year 2007, which is been still used today on other smartphones. It made the first dual-core processor and 1080p video recording smartphone in the following year. The first phone with a dual rear camera — Optimus 3d. The first phone with Quad-Core Processor, double-tap to wake the phone, QHD Display, Dual Screen Phone, the first phone with a wide-angle lens, first 18x9 display phone, and the phone with 3 rear cameras. These are all very good things in the smartphone industry that caught on to see everywhere because they turned out to be good ideas, but some of their ideas didn’t catch on. They also made gestures phones, self-healing smartphones, LG thought really good on the phones they were making.

LG Wing- The Swiveling Smartphone.

For eight generations, the LG G Series has introduced bleeding-edge technology to consumers around the world. From super-wide-angle cameras to flexible displays to high-fidelity audio and the Quad DAC to 1440p displays, the G Series has consistently been at the forefront of smartphone innovation since 2012.

People look for a long-term commitment to a phone based on its reliability, stability and consistency which can keep them for a long time and so it won’t be likely they would buy into an ecosystem of modules that they don’t even know will be around next year.

LG says it plans to finish winding down its involvement with smartphones by July 31.

I’m Kailash Sirimalla who is a multi-skilled UX Designer, Photographer, Hobby Writer & behavioural researcher. I’m fascinated by learning new thing constantly.